Just Make It Moxie For Irish Elk

New England readers had to laugh to see Irish Elk's recipe for his personality from the quiz below:

3 parts Allure
2 parts Brilliance
1 part Moxie

Splash of Devilry Finish off with a little umbrella and straw

Moxie. Does it get any better than this? (And ODT, just where's your Moxie? It looks like Christine got it.) For those of you not in the know, Moxie is New England's recreational soft drink. It was also, as almost anything Irish Elk likes, one of my old advertising accounts. Moxie used to have some of the best advertising around. Yes Irish Elk, I will drink to your Moxie even though I can't stand the stuff. Never could. Why it's almost as bad as the Kennebec Indians' Spruce gum. Blech, blech, and more blech.

Comments

[Old Dominion Tory]

I was somewhat disappointed to not have Moxie as an ingredient in my "recipe," Mrs. Peperium. Perhaps if I had entered the name "New England Tory," it would have been added. *Sigh*

[Mrs. Peperium]

Try it.

[MCNS]

I take my Moxie stirred with a walrus tusk.

But seriously, Mrs P, a work-study student in my old office was a devotee of the stuff. For his PR class project he put together a Moxie promotional package that was quite clever. Had I known I might have put him in touch with you.

I like the idea of Moxie. I must confess I am not wild about the cough-medicine taste. But I do like the idea of it. Long may they drink it, in Skowhegan, Aroostook County, and wherever orange bottles are raised to the strenuous life.

[Mrs. Peperium]

My sentiments exactly. ( I was on the account in the mid-'80's)

[Old Dominion Tory]

Alas, it did not work nor did "Massachusetts Tory."

[Mrs. Peperium]

Look what I got for 'Ol Dominion

3 parts Bravery
2 parts Ambition
1 part Attractiveness

Splash of Flirtation

Chug!

[Old Dominion Tory]

Not bad at all, Mrs. Peperium. Oh, by the way, I made Croque Monsieur last night. It was a hit with the children and Mrs. Tory.

[Mrs. Peperium]

No wonder. Look at the recipe for Croque Monsieur:

3 parts Seductiveness
2 parts Instinct
1 part Desire

Splash of Vitality

Chug!

Hey, the Dems are going to cross party lines tomorrow in such big numbers that the Michigan Primary will be a wash...not that it will be reported that way...

[Mrs. Peperium]

'Ol Dominion...look, from AmSpec:

"Here's the deal, folks: The New York Times has some damaging goods on John McCain, reportedly involving a female lobbyist. McCain threatened legal action if the Times printed the story. The Times backed off... for now. But you can be sure the Times will unload on McCain if he nails down the GOP nomination."

[Old Dominion Tory]

Interesting, but hardly surprising. Any GOP nominee will be barraged nigh constantly with stories about his lack of worthiness for the Presidency while the Democrat nominee will be the subject of breathless press coverage in which reporters compete to tell you how warm, friendly, funny, and downright loveable he or she is.